The Impact of Store-Price Signals on Consumer Search and Store Evaluation

Always low price (ALP) and low price guarantee (LPG) are store-price signals that retailers frequently use to induce favorable store-price image and discourage consumers from comparing prices across stores. Although both policies signal low prices, only LPG is an obligatory promise to beat rival stores’ prices. Results of two shopping simulations show that when consumer search costs are relatively low, ALP may effectively discourage consumer search whereas LPG may trigger more search. Paradoxically, consumers tend to evaluate ALP stores less favorably (as having lower integrity and higher self-serving intention) than LPG stores even when both signals appear to be credible. These findings suggest that LPG is a superior tactic for creating a favorable store image while ALP is more effective for discouraging consumer search. The results also indicate that consumers visit fewer stores when the LPG is not a credible signal of lowest market price than when it is credible. This is because consumers are inclined to either claim discounts or refunds at the non-credible LPG store or to purchase at the competing store with a lower price rather than continue searching.     

跨国并购的十大动机

20世纪 90年代以来 ,全球跨国并购活动空前活跃。跨国并购的动机是复杂的 ,归结起来 ,大约有包括区域经济一体化、投资自由化、获取市场力量等十大动机。     

乡村旅游者旅游动机研究

不同的乡村旅游者的旅游动机是有差异的。乡村旅游动机由主到次可归结为"缓解压力"、"交际"、"求知"和"怀旧"四大类。必须对乡村旅游者的旅游动机进行研究,这样对指导乡村旅游产品开发和完善乡村旅游服务体系是具有重要意义的。     

基于企业内部的知识转移对企业绩效的影响研究

本文从企业内部这个视角,来探讨知识转移对企业的绩效影响分析,研究的结果表明,知识转移与企业绩效成正相关.该文利用多元回归方程以及SPSS软件进行实证数据分析.     

成员参与动机对虚拟社区商业模式的影响

本文研究探索了社区成员参与动机对社区商业行为的影响,以及不同参与动机对于社区认可以及社区经营影响的差异。在研究中,将社区成员参与动机分为信息性、工具性、社会强化、社会化联系和娱乐性五种类型。社区商业模式则包括社区交易佣金、广告和社区会员费等三种模式。通过对猫扑、天涯论坛等综合性虚拟社区成员的研究发现。成员的参与动机对虚拟社区商业模式有显著的影响作用。而且.成员的参与水平对该影响作用有一定的中介作用。本研究的结论对于目前虚拟社区的经营实践有一定的借鉴意义.为未来虚拟社区的研究做了铺垫。     

新疆城镇化动力机制的实证分析

城镇化的动力结构是由错综复杂的因素共同促成的。文章按照三次产业推动城镇化的逻辑顺序,构建了新疆城镇化动力机制的指标体系：第一产业发展形成的推动城镇化的初始动力;工业化推进形成的二级动力或者叫做根本动力;第三产业发展形成的后续动力。通过对各动力因素进行指标体系的构建,运用主成分分析法从定量研究的角度,分析了各动力因素对新疆城镇化的影响,并提出了相关建议。     

Equilibrium migration with invested remittances: The EECA evidence

This paper analyzes international migration when migrants invest part of their income in their country of origin. We show that a non-total migratory equilibrium exists. Exogenous shocks, such as an increase in migrant income, lead to an increase in optimal invested remittances per migrant, and a higher wage in the country of origin. Yet the net effect on the equilibrium number of migrants is positive. Hence, in equilibrium, emigrants' optimal invested remittances and number of migrants are positively related. We use data from twenty five countries in Eastern Europe and Central Asia in 2000 to test for this implication of our model. OLS and bootstrap estimates reveal a positive elasticity of the number of migrants with respect to estimated invested remittances per migrant in the range of [0.3; 0.7].     

供应商关系与企业现金持有——来自中国制造业上市公司的经验证据

供应链竞争环境下，供应商—客户关系是把“双刃剑”，企业可以通过积极的理财政策加以应对。本文基于买方的视角，理论分析与实证考察了供应商关系对企业现金持有政策的影响及其具体作用机理。研究发现，随着供应商关系紧密程度的增加，企业将持有较多的现金，且主要基于关系承诺动机，而非预防动机。相比市场地位较高企业和政府控股企业，供应商关系更能激发市场地位较低企业和非政府控股企业的关系承诺动机进而使其持有更多的现金。     

How customers motive attributions impact intentions to use an interactive kiosk in-store

This study explores the effect of customers motive attributions that is, the motives customers ascribe to a retailer for introducing interactive kiosks into the store, on their expectations of the technology and usage intentions. We study two types of motive attribution: (1) to self-serve the retailer's own economic goals or (2) to better serve customers' needs. Data were collected at a do-it-yourself retailer that recently installed interactive kiosks. Empirical results demonstrate that customer-serving motive attributions improve intention to use, both via expected performance and via expected enjoyment. Our findings also demonstrate that customers expect the interactive kiosk to be less enjoyable when attributing self-serving retailer motives. Managerial implications are discussed along with direction for future research.     

印象管理动机视角下资质过剩感对情绪劳动的影响

依据自我调节理论和社会交换理论，采用“认知-动机-行为”分析框架，对服务业339份调查问卷进行实证分析。结果表明：资质过剩感对深层扮演行为具有正向影响，获得型印象管理动机在资质过剩感与深层扮演行为间发挥完全中介作用，顾客关系价值能强化资质过剩感对获得型印象管理动机的正向影响；资质过剩感对表层扮演行为具有负向影响，防御型印象管理动机在资质过剩感与表层扮演之间发挥完全中介作用，顾客关系价值能缓解资质过剩感对防御型印象管理动机的负向影响，同时缓解资质过剩感对表层扮演行为的间接作用。